Misty Dawn Smith
Profit Strategist for Beauty Entrepreneurs
This is How I Made it
Why I Do This
I didn’t build my business with a perfect roadmap—I built it through experience, challenges, and learning what actually works. I know what it feels like to be busy, working hard, and still not seeing the results you want.
That’s why I’m passionate about helping others break out of that cycle.
I help beauty and service-based business owners turn busy into profitable by identifying what’s holding them back, fixing profit leaks, and creating clarity in their business. My mission is to empower you to see what you’re truly capable of—and build a business that reflects that.
Profit Optimization
Identify and eliminate hidden revenue leaks so you keep more of what you earn.
Business Strategy
Create a clear, focused plan for growth, pricing, and decision-making.
Systems & Operations
Build simple systems that create consistency, efficiency, and freedom.
Where Your Business Gets Stronger
Revenue Growth
Increase income through stronger offers, client retention, and pricing.
CEO Leadership
Step out of overwhelm and into confident, structured decision-making.
Step Into the Boardroom
Profit VIP Day
A one-day intensive designed to help you increase profit, eliminate inefficiencies, and create a clear plan for growth. We focus on what’s working, what’s not, and what needs to change—so you can move forward with confidence.
If you’re not ready for a full day, start with the 90-Minute Beauty Boardroom Profit Workshop—a powerful session to get clarity fast and take immediate action.
"Chaos Is Expansive."- Misty Smith
Beauty Boardroom: CEO Profit Workshop
This 90-minute live workshop exposes the hidden profit leaks draining your beauty business and shows you exactly what needs to be restructured to increase your margins and step fully into your CEO role.
You’ll walk away with clarity on where your money is going, what’s holding your growth back, and the next steps to build a more profitable, structured business.
If you’re ready for deeper implementation, the Profit VIP Day offers a full, hands-on experience to map out and execute your 90-day growth plan.
Simple steps to move from busy to profitable.
How To Work With Me
01
If you’re unsure what your business needs next, start here.
A focused conversation to gain clarity on where your business stands and what needs to happen next. We’ll identify key gaps, opportunities, and your next best move so you can move forward with confidence.
Best for: Getting direction and understanding what’s holding you back
02
A high-impact session designed to quickly assess your business, uncover hidden opportunities, and give you a clear, strategic direction. You’ll walk away knowing exactly what to focus on to start increasing profit and creating structure.
Best for: Fast clarity and immediate next steps
03
A one-day intensive where we go deep into your business to identify profit leaks, refine your strategy, and build a clear 90-day execution plan. This is hands-on, focused work designed to create real movement and measurable results.
Best for: Business owners ready to implement and see real change
Button: Apply for VIP Day
04
A private, high-level experience for entrepreneurs ready to fully restructure and elevate their business. You’ll work closely with me (and my team) to rebuild your foundation, optimize your operations, and create a scalable, profitable business model designed for long-term growth.
This is deep, strategic, and built for those ready to operate at a higher level.
Best for: Serious growth, full transformation, and long-term scale
Not sure where to start? Begin with a call and we’ll map out the best next step for you.
“Working with Misty gave me clarity, confidence, and peace in my beauty business journey. She helped me define my ideal client, build a strong foundation, set boundaries, and even supported me with referrals, clients, and invaluable resources. I’ve grown so much, personally and professionally, and I’m incredibly grateful for her guidance. I highly recommend her to any beauty professional ready to grow with intention and confidence."
Jennifer Mau
Wedding & Event Hair and Makeup Artist
“In less than two hours, I gained insights I could start applying immediately. I walked away with clarity and real action steps.”
Sundi Nelson
Education Professional
“I came to Misty stuck, confused, and overwhelmed in my business. Misty has a way of making even the hard things—like finances, systems, and strategy—feel clear and doable. Through her coaching, I stopped procrastinating, put my back-end systems in place, and gained the clarity and confidence to grow my business. The biggest shift of all is that I now take myself seriously as a CEO.”
Hannah Joslin
Brand & Editorial Photographer
“I recently did a class at with Misty Smith!! All I can say was it was AMAZING!!! Not only did I learn the skills for my Business but, I learned to have confidence in MYSELF. Misty was the most patient and actually caring instructor ever. She guided me through every step and never made me feel dumb when I was asking questions. I realized through the classes that I had no self confidence and was very down on myself. Misty kept telling me through every step you’ve got this stop being so hard on yourself!! I literally learned business skills and helped my self confidence and my self worth all during this experience!! ”
Megan Shepperd
Influencer- Creator
“Misty is an amazing educator and very helpful when it comes to the industry. She has so much experience and gives you confidence that she will be there for you even after training. She’s a great person all around and I highly recommend her“
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Melissa Reed
Micropigmentation Technician
What people are saying...
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